It’s good to be updated on what you’re interested in and sometimes getting those updates can be presented as a fun and entertaining experience.
Many in the film and technology industries like to present their updates as a spectacle and I think that streaming these reveals is a great way to engage with and excite the audience.
While these events may simply be glorified ads, I think it can be exciting to watch how the event unfolds and see if there’s any surprises that’ll appeal to you.
The contents of the showcase will always depend on who made the event, so tech companies like Apple will host an Apple Event to show off their newest products or software. For events like Comic-Con (which holds news ranging from films to merchandise), companies like Marvel and Netflix will show up to make announcements for their upcoming films or shows.
Video game companies hold these events as well, but are they as worth watching as the ones from other industries? I think they are since there’s a certain buzz of excitement surrounding even just the announcement of an event happening.
Communities will come together to speculate what’ll be shown based on rumors alone. Fans will keep an eye on what they enjoy but companies need to have these events somewhat frequently to make sure their latest games stay in the general public’s view.
Larger companies, like Microsoft, have them further apart but indie companies, like Devolver Digital, have them often.
For such an interactive medium, it’s good to get updates on franchises you enjoy or learn about titles you didn’t even know you wanted.
There’s a shocking amount of excitement that comes with seeing a game you’ve been waiting years to hear about and that joy alone makes watching the showcases worth it in my eyes. That’s not even accounting for the creativity and variety different game studios can present in these shows.
There will always be something for everyone to enjoy at any point in the year, so I suggest keeping an eye out for the next big event.