Felix Kjellberg, otherwise known as PewDiePie, has dominated the YouTube platform since 2012, but his reign is soon to come to an end.
\nKjellberg got his YouTube start by filming himself playing video games, a video type known as \u201cLet\u2019s Play.\u201d
\nAs time passed his channel grew and diversified, but at a certain point he had stopped being himself in the process.
\nOnce he realized he was no longer happy with what he was doing, he cut back on his productions.
\nKjellberg stopped playing video games that he did not like, and started to do what any millennial would do if given the chance: review memes. Kjellberg also set up a sub-reddit to go through his audience\u2019s submissions, which includes fan-art, in a show called \u201cLast Week I Asked You (LWIAY).\u201d
\nIn August, Kjellberg uploaded a video entitled \u201cthis channel will over take PewDiePie\u201d in which he joking rallied his fans against T-Series, an Indian music record label and film production company which was gaining subscribers at an astronomic rate.
\nLater Kjellberg made a \u201cdiss\u201d track, the name of which is hilarious, but cannot be written in this publication.
\n It was then that the war between PewDiePie and T-Series for the most subscribed channel on YouTube began.
\nEach time it seems like T-Series is certain to pass PewDiePie, his numbers start rising just in the nick of time.
\nAs PewDiePie\u2019s movement gained traction, more-and-more prominent YouTubers joined the fight.
\nSome like MrBeast bought billboards telling people to subscribe to PewDiePie, others like Markiplier and Jacksepticeye made videos specifically to tell their fanbases the same.
\nAlthough this sounds completely ridiculous and inconsequential, some real-world good has come out of it. After Kjellberg received this support, he raised over \u00a3173,000 during a live-stream for the Child Rights and You (CRY) charity, a non-government Indian organization with the goal of restoring children\u2019s rights.
\nTwo hackers sent print jobs to 80,000 vulnerable printers telling the owners to subscribe to PewDiePie, and fix their printer.
\nIn January they also hacked 65,000 Google Chromecasts with the same message, and told users to adjust their security settings.
\nTesla Founder Elon Musk and Rick and Morty co-creator Justin Roiland recently went on Kjellberg\u2019s channel to host a meme review, which resulted in his subscriber number rising rapidly.
\nHowever, Kjellberg is not interested in sincerely taking down T-Series.
\n\u201cI don\u2019t really care about T-Series, I genuinely don\u2019t, but I think if YouTube does shift in a way where it does feel more corporate, [then] something else will take its place,\u201d Kjellberg said. \u201cI think people enjoy this connection so much, I think something else will just show up, if it feels too corporate.\u201d
\nI urge you all to subscribe to PewDiePie, so that we may support an independent creator as YouTube becomes increasingly corporatized.
\nI\u2019m doing my part.<\/p>\n","protected":false},"excerpt":{"rendered":"
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