{"id":5706,"date":"2021-07-19T18:09:00","date_gmt":"2021-07-19T18:09:00","guid":{"rendered":"https:\/\/thesouthtexan.com\/?p=5706"},"modified":"2021-07-14T18:10:45","modified_gmt":"2021-07-14T18:10:45","slug":"tamuk-tiktok-the-javelina-experience","status":"publish","type":"post","link":"https:\/\/thesouthtexan.com\/index.php\/2021\/07\/19\/tamuk-tiktok-the-javelina-experience\/","title":{"rendered":"TAMUK, TikTok, the Javelina experience"},"content":{"rendered":"\n

University\u2019s\u00a0account reaches\u00a0almost 500 follows\u00a0<\/em><\/h4>\n\n\n\n

With over 2 billion downloads of the app worldwide, TikTok has become one of the biggest social media platforms to date. \u00a0<\/p>\n\n\n\n

 Because of its extreme popularity, the Marketing and Communications (MARCOM) department decided to create a TikTok account last month to showcase student life on campus through the eyes of a Javelina student. <\/p>\n\n\n\n

 \u201cAs a marketer, it\u2019s hard not to want to be part of that space but I knew\u202four content would have to be a delicate mix of trend\u202fand helpful content that reflected the university\u2019s brand well,\u201d Assistant Director of Marketing Krystal Emery said. <\/p>\n\n\n\n

 In order to make sure the social media account had a potential to reach success, it was important the department found the right student to run the account.  <\/p>\n\n\n\n

 TAMUK\u2019s Student Ambassador Trenton Payne is now the face of Javelina Nation\u2019s TikTok account. Since the first video posted less than a month ago, the account has reached almost 500 followers and over 1,000 total likes on the page\u2019s videos. <\/p>\n\n\n\n

The videos posted to the account are created by Payne and Jake Gonzalez, a communications specialist. While both individuals brainstorm ideas based on the latest viral trends, Payne is the one who ends up in front ofw the camera. <\/p>\n\n\n\n

 In the past, MARCOM has worked with students to help create content for social media, but Payne is the first official student social media for the university. <\/p>\n\n\n\n

 \u201cThe coolest thing about being highlighted on the account is meeting new people that recognize me from the videos,\u201d Payne said. \u201cI love being able to interact with as many people as I can.\u201d <\/p>\n\n\n\n

 While the videos have been inspired by some of the biggest trends on TikTok, the focus of the account is to showcase student life at the university as well as showing the complete college experience unique to TAMUK. <\/p>\n\n\n\n

 \u201cTikTok provides us with one more platform with which to engage prospective and current students along with recent Javelina graduates,\u201d Director of Marketing and Communications Adriana Garza said. \u201cWe will produce content that stays light, while highlighting the campus activities, Javelina culture and information that students can use.\u201d <\/p>\n\n\n\n

 Follow TAMUK\u2019s TikTok @javelinanation to stay up to date with student and campus life.<\/p>\n","protected":false},"excerpt":{"rendered":"

University\u2019s\u00a0account reaches\u00a0almost 500 follows\u00a0 With over 2 billion downloads of the app worldwide, TikTok has become one of the biggest social media platforms to date.… <\/p>\n","protected":false},"author":51,"featured_media":5669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6,125],"tags":[],"ppma_author":[198],"class_list":["post-5706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus","category-entertainment","category-news-and-features"],"aioseo_notices":[],"cc_featured_image_caption":{"caption_text":false,"source_text":false,"source_url":false},"authors":[{"term_id":198,"user_id":51,"is_guest":0,"slug":"sarah-reyna","display_name":"Sarah Reyna","avatar_url":"https:\/\/thesouthtexan.com\/wp-content\/litespeed\/avatar\/9f57ae03fa0867374cd70525f66bf042.jpg?ver=1778634895","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/posts\/5706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/comments?post=5706"}],"version-history":[{"count":1,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/posts\/5706\/revisions"}],"predecessor-version":[{"id":5707,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/posts\/5706\/revisions\/5707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/media\/5669"}],"wp:attachment":[{"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/media?parent=5706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/categories?post=5706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/tags?post=5706"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/thesouthtexan.com\/index.php\/wp-json\/wp\/v2\/ppma_author?post=5706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}